Built
To Be
Seen
Marketing + PR for business owners
You
Built
Something
You have the crews, the customers and the reputation. But the website is five years old, the photos came off a phone, and social media gets done when somebody remembers. Prospects judge you before they ever call. We make sure what they find matches the company you actually run — clear, credible and easy to say yes to.
Faith. Family. Freedom. Hard work.
We market owners who live by those values — without watering them down.
What We Do
Strategy + Positioning
so the right buyers know why you're the call to make
Photography + Video
you, your team and your work — on location
Social Content
consistent posts without eating your week
Websites + Local Search
clear pages and a clear next step
PR + Authority
media, podcasts and speaking — led with Melissa
One Connected Plan
everything pulling in the same direction
Ways to Work Together
Visibility Intensive
$1,500
focused project
Clarify your brand story, find the biggest gaps and leave with a practical content and website direction.
Ask About the IntensiveMonthly Marketing Partner
$2,000 /month
most owners start here
Ongoing strategy, photo and video direction, social content and marketing support for a business ready to show up consistently.
Explore Monthly SupportAuthority + PR
from $3,500 /month
media + positioning
For established leaders ready to pursue media, podcast, speaking and partnership opportunities.
Talk With MelissaEvery engagement begins with a conversation and a written scope. Media placements and business results are not guaranteed.
Real Businesses. Made Visible.
Horsemanship + Training
Darrell Gardner
Brand photography and storytelling that show the relationship and experience behind the work.
brand photography · website imagery · social storytelling
“Whatsoever ye do, do it heartily, as to the Lord, and not unto men.”
Colossians 3:23
Meet Alissa
I'm a photographer, marketer and connector based in North Houston. I know how to pull the real story out of a business, make the owner comfortable on camera, and turn it into content that brings in the right customers.
For more than 15 years I've used social media to build real-world communities. Melissa leads PR positioning and media strategy. Together, we give owners a presence that's clear, credible and unmistakably theirs.
Let's Get You Seen
Tell us what you're building and where you want more visibility. We'll map the right next step.
Book a Strategy CallThe experience behind your brand
17+
years in PR, communications & brand strategy
15+
years building communities through social media
40 Under 40
honoree, 2014
PRSA Member
Public Relations Society of America
PR + Strategic Communications
Meet Melissa Herklotz
Melissa is a public relations executive, strategic communications consultant and brand strategist with more than 17 years of experience across nonprofit executive leadership, corporate communications, media relations and event production.
She has served as Executive Director of the Joe Niekro Foundation and Director of Development and Communications for NAMI Greater Houston, and has planned and executed high-profile events and initiatives for Political Action Committee members.
Effective PR is about more than attention. It's about building credibility, cultivating trust and creating connections that last.
Credentials
- Former Executive Director, Joe Niekro Foundation
- Former Director of Development & Communications, NAMI Greater Houston
- 40 Under 40 honoree, 2014
- B.S., Sam Houston State University: Political Science & Psychology, plus graduate coursework in psychology
- Member, Public Relations Society of America
- Member, Houston Interactive Marketing Association
The problems we fix
Sound Familiar?
"My website looks like the company I was ten years ago."
The business grew. The website, photos and message didn't. We rebuild how you show up online so it matches the company you actually run today.
Fixed with: strategy + website"We're the best-kept secret in town."
Your work is better than the competition's, but they look bigger online. Referrals are great until they slow down. We make you visible to the customers who should already know your name.
Fixed with: local search + social"All we have are phone pictures and stock photos."
Customers can tell. We photograph your real crew, real equipment and real jobs, so prospects trust you before they ever pick up the phone.
Fixed with: photography + video"I don't have time for marketing. It always gets done last."
You're running a business, not a content calendar. We plan it, create it and post it. You approve it.
Fixed with: monthly partner"Nobody knows our story."
Years of hard work, faith and family, and none of it shows up online. We pull out the story that makes you different and put it in front of the right people, including local media.
Fixed with: PR + authority"We got burned by a marketing company before."
Big promises, vague reports, nobody accountable. Every engagement starts with a conversation and a written scope. You always know what you're paying for and who's doing the work.
Fixed with: one accountable teamHow it works
Straightforward. No fluff.
Listen
A strategy call to get clear on your business, your customers and the real goal. No pitch deck, no pressure.
Build
You get a written scope. Then we create the message, photos, content and pages, and you approve before anything goes live.
Put it to work
We publish, pitch and refine with clear accountability, so your marketing keeps working while you run the company.
Straight answers
Questions Owners Ask
Do I have to be on camera?
Only as much as you're comfortable with. Many owners start with photos of the crew and the work. When you are on camera, we keep it relaxed and natural. No scripts, no awkward poses.
Is there a long-term contract?
No surprises. Every engagement starts with a conversation and a written scope that spells out what's included, what it costs and how long it runs before you commit.
How much of my time will this take?
Very little. Plan on a strategy call at the start, a photo or video day when needed, and quick approvals after that. We handle the rest.
When will I see results?
A clearer, more credible presence shows up as soon as new photos, pages and content go live. Leads, rankings and media take consistency over time. We'll be honest about timelines, and we never guarantee placements or specific results.
What kinds of businesses do you work with?
Established owners across North Houston, including trades, contractors, ranch and equine, professional services and family businesses, who are good at what they do and ready to look like it.
Can you work with what I already have?
Yes. If your website, logo or social accounts have good bones, we build on them. If they're holding you back, we'll tell you plainly.
What's the first step?
Book a strategy call. We'll look at where you stand today, where you want more visibility, and the right next step, whether that's working with us or not.
Not ready to call yet?
Is Your Online Presence Costing You Jobs?
Get our free 10-point owner checklist. Five minutes, no fluff. See exactly where prospects may be passing you by, and what to fix first.
- Website: does it match the company you run today?
- Photos: real crew and real work, or stock and phone shots?
- Google: is your profile working for you?
- Social: consistent, or only when somebody remembers?
- Authority: is anyone else talking about you?
Tell us a little about your business and the checklist opens right away. We'll follow up personally. No spam, ever.